🏝️Introduction

Better, Open, Interactive, Evolving.

This is the evolution of social media.

Billions of users connected every day to social media are acting as the product of the networks and they are getting little to nothing in return. As the main value of social media platforms is not the platform itself but it's users, the ones that create content, the ones that comment, that like, share and overall give life to the environment. We believed something had to change.

Ownership in Web3 social media platforms refers to users having full control over their data, content, and digital identity, typically facilitated through blockchain technology. This ownership model contrasts with Web2 social media platforms where users often relinquish control of their data and content to the platform itself. The importance of ownership in Web3 social media, particularly in comparison to Web2, can be seen through several key aspects, including banning and monetization:

Banning:

• In Web2 social media, users are subject to the platform's terms of service, and if they violate these terms, they risk being banned or having their content removed without much recourse. This centralized authority can lead to censorship and selective enforcement.

• Web3 social media platforms, built on blockchain technology, often operate in a decentralized manner, meaning there's no central authority with the power to ban users or remove content arbitrarily. Instead,

• governance is distributed among users themselves through mechanisms such as decentralized autonomous organizations (DAOs) or token-based governance. This reduces the risk of arbitrary bans and censorship, empowering users to have more control over their online presence.

Monetization:

• In Web2 social media, the platform typically retains control over monetization channels, such as advertising revenue, and users may receive only a fraction of the profits generated from their content through ad revenue sharing programs.

• Web3 social media platforms often implement tokenomics, where users can directly monetize their contributions through various mechanisms such as token rewards, tips, or subscriptions. Since transactions occur on the blockchain, users have transparency and traceability over their earnings. Additionally, smart contracts can automate revenue distribution, ensuring fair compensation for content creators without intermediaries taking a large cut.

• Ownership of digital assets (e.g., NFTs representing digital art or collectibles) is also a significant aspect of Web3 monetization. Users

• can create, sell, and trade digital assets securely on decentralized platforms without relying on centralized marketplaces.

Overall, ownership in Web3 social media platforms provides users with greater autonomy, control, and opportunities for monetization compared to Web2. By decentralizing control and leveraging blockchain technology, Web3 platforms aim to create more equitable and transparent social media ecosystems.

Users, who put millions of hours of their time in social media, get nothing for it.

Until now.